Saturday, February 12, 2011

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Rapala Lauri Rapala story


In the mid-thirties Lauri Rapala young woodsman inhabitant in a small cabin along the shores of Lake Päijänne must change jobs because of economic depression that has not spared even the timber industry. Lauri fisherman becomes necessity tribulations and through each day not less than 15 miles rowing.

Lauri One day while he allowed himself a little time on the banks of a creek began to carve almost without noticing a small fir tree branch, luck would have it, a piece of wood that fell in water and taken by the vortex of current was suddenly attacked by a large trout. Lauri that was certainly not a cultured person, but with a brilliant intuition understood the significance of the flight he had witnessed. Start 'when working pieces of wood to try to create a small imitation of fish in order to create a bait for fishing.
was 1936, a year for the future of Laura, his family, for many other Finnish families and for millions of anglers from around the world.

Step by step, test after test, Lauri began a small production of small wooden fish began to circulate among a small group of friends, but the Second World War stopped his work but just finished filming the war, convinced of being able to pursue his project.
This sets off the first mass production and marketing in Italy first and then in Europe and the United States in the fifties came the Rapala while in Europe only in 1962 there was a boom in the U.S. thanks to an article appearing in Life magazine that started the "fever Rapala.

Lauri Rapala died in 1974 but his name has now become legendary, and rightly so.
His countrymen have erected a monument in his memory, for this man with his talent and his hard work has led to an entire region as well.
currently is Rapala factory is VAAKSY, a small village located in the town of about Asikkala 150 km from Helsinki, traveling by car along the road to Lahti takes about two hours to get from the capital. It has several branches in the production, the two most important are found in Estonia and China.
leave the factory annually over ten million pieces.

We see the images below comes as step by step how a Rapala:











If you want to read the full story and more complete Lauri Rapala and the Rapala (in English) click here: The story rapala





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